My Latest E-Commerce Site!

February 15, 2015 7:10 am  /  Projects
My Latest E-Commerce Site!

Two months ago, I took on the task of creating  an e-commerce website for Good Laque, covering all of its product offering. With over 800 unique products, this project was a logistical nightmare- not only did I need to acquire all products, but I also had to ensure that the pictures covered all angles and states of the objects – in theory, that would have meant over 6000 shots.

Today, the website is up and running, and I did it with less than 700. These 700 shots went through a first round of automation, and were reprocessed manually depending on color variations. For anyone contemplating such a project, here are my 2 cents:

  1. Spend time understanding individual SKUs : variations for color, size, and shape are crucial to devising a strategy to maximize efficiency
  2. Get proper lighting equipment: yes you can always correct exposure, contrast etc… in post-processing, but you can’t afford to repeat the effort 700 times. Taobao is your friend: this Chinese version of Ebay can provide super reasonable pricing on basic photography necessities (I bought a set of 4 lights + softboxes for less than $100).
  3. Account for white balance, and make sure your focus is spot on: use a remote trigger to reduce vibration.
  4. Create Photoshop automation presets to remove the background, and set a standard picture size
  5. Use Lightroom to change the product’s color, and adapt the color balance for each variation
  6. Use smart filenames, so that you can easily batch upload them via FTP, and associate products with pictures automatically.

You will find all my pictures on the website itself. Here is a bit more information about the equipment I used:

Camera: 5D mark iii
Lens: 24-105mm L (for general pictures) , 100mm L (for smaller products)
Lights: 4x 100W LED lights (with softboxes), 2x EX-580 ii flashes (with remote trigger), and one additional 300W Spotlight
Don’t hesitate to contact me for more tips, I’d be more than happy to help you out!
Software: Adobe Photoshop CS6, Adobe Photoshop Lightroom, Adobe Dreamweaver

 

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